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Optimize was founded in 1999 and set its sights on producing premium-quality lenses and optical solutions.

For over 20 years we at Optimize have put the customer before our eyes and see it as a full partner. We are known and committed to flexibility, creativity and the ability to provide a quick response while listening to the customer's needs and strict adherence to uncompromising quality.
We provide a varied and high quality solution for every need, progressive lenses, digital lenses, single vision RX lenses and stock, bifocals and kids lenses. The raw materials available for production are unprecedented in the global optics market.
The company has 2 centers of activity in Israel and Portugal and distributes its products in 25 countries around the world through distributors.
With more than 20 years of operation, Optimize has established itself as a leading manufacturer in the world optical industry. We invite you to join the family and enjoy optical excellence and uncompromising service.

History

Optimize was founded in 1999 and set its sights on producing premium-quality lenses and optical solutions.
Become a partner
1999
crystal optic founded
2008
free-form plant established
2010
entry to the american market
2012
mei laboratory
2015
entry to the european market
2018
Unique No-color Reflection Acroma Coating developed
2019
Unique Pure Sight coating line developed
2020
Optimize Academy founded
Optimize Global
1999
Founded In the market
20000000
Products purchased worldwide
100 %
Customer & partner satisfaction
5000
Partners worldwide
60
Different products, materials and solutions
Word From our Partners
Already 7 years working with Optimize lenses in all 7 our shops in Spain. In my past, I ruled Shamir Spain, so my deep knowledge in the ophthalmic lenses is guarantor to ensure that Optimize progressives are unbeatable in almost any feature: comfort, reliability and price.
STUART OPTICS
Spain
“There are many optical labs around the globe but Crystal is made of the latest technology, good variety of products, reliable and time tested. Their staff and management are friendly and responsive. A 10/10 experience for us at Robert and Sons Optical Services in Ghana so far!"
Robert & Suns
Africa, Gana
they have a large selection of products to choose from, their site is very user friendly! Whether cut, or uncut, the lenses come out perfect. Excellent service
Montlab Optik
Canada
Tickets to the Exposition - MIDO 2022

Tickets to the Exposition

MIDO 2022
Click here to set up a meeting

Team & Management

Our vision: We believe in maintaining constant dialog and turning ideas into opportunities. These are among the main driving forces behind Optimize, they are what sets our company apart, providing that added value. We listen to the needs and wants of all our customers: Optometrists, opticians and all their customers. By doing that, we have a wide understanding of how each and every one of them experiences our products and services, allowing us to quickly and easily make all necessary adjustments. Together, we keep creating new products and initiatives that are fully personalized, effective and tailor-fit for each and every need. Attention to detail has always been our bread and butter, it is what helps us keep creating the products that both we and our customers love.
Ofer Azran - Co-CEO
Itzik Azran - Co-CEO
Avihay Gispan
Regional Sales Manager - Israel
Oded Zvibach
Global Professional Services Manager
Sergio Muñoz.
Responsible PT and Spain
Nathan faith
Moptom - Israel
Bruno Terrinha
Sales manager - Portugal
Andreia Gonçalves
CFO - Portugal

We’d love to hear from you and show you more of what we do

As this is just the tip of the iceberg of what Optimize Optics is all about, We’d love to keep in touch and get the chance to show you more.
Please feel free to leave your contact details here and we’ll get back to you with a special treat and so much more

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