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When we reach the age of 40, many of us begin to gradually lose our ability to focus on nearby objects. This phenomenon is called Presbyopia.

For such cases, where we need to be able to see well from intermediate, near, and even far distances, progressive lenses are a great solution.

Customers – are you tired of moving your hand away every time you want to read something? Would you like to enjoy different focusing strengths? Optometrists – would you like to offer your clients the best solution for these situations? If so – check out our various progressive lenses.

Most of us work in an indoor environment. This requires a lot of concentration throughout long periods of time, as well as the ability to see great from various distances. Optimize’s indoor lenses are designed to give you just that, helping you maintain a healthy posture and minimize eyestrain.

In our single vision lenses, all prescriptions are calculated separately and determined using our very own FreeForm technology. Each point on the lens surface is calculated and polished individually, so the prescription could be perfectly matched to each lens’ unique structure.

The result? Your patients will be able to enjoy perfect accuracy and exceptional vision, for either distance or near.

So you need sharp vision clarity at both distance and near, and can’t fully adapt to progressive lenses? Don’t look any further. Just check out our high-quality Bifocal solutions, FreeForm and Traditional Bifocal.

In 2019, the World Health Organization declared myopia as a global epidemic, myopia increases the chance of various eye diseases to the point of blindness. As a company that puts the health of your eyes first, we took it upon ourselves to be a leading part of the fight and created Myoslow, the ophthalmic lenses that will help manage your child myopia. These lenses that work with the defocus method will help us slow down the elongation of your child’s eyeball and thus manage myopia, because every diopter count.

Children are one the most important things in our lives, if not the most important. That’s why we at Optimize take the best care of them, offering them a wide range of vision solutions: From single vision and bi-focal to progressive lenses, including special prescriptions – all uniquely designed especially for them.

We believe in providing complete, end-to-end solutions. We are happy to offer the finest and largest selection of contact lenses in the industry, ranging from daily/monthly lenses, through lenses with/without a cylinder and all the way to custom-made colored lenses. Your customers deserve the best – set them up with our I-Contact lenses.

Welcome to our shiny world of fashion. The Brand Frames division was born out of a desire to offer our customers solutions for every single thing they might need in our store. The Optimize collections have been cherry-picked, with an emphasis on quality, functionality, and fashion.